Web site, syndicated TV series team up on cross-promotion.
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Web site, syndicated TV series team up on cross-promotion. By John Eggerton -- Broadcasting & Cable, 9/25/2008 10:46:00 AM MTMovieTickets.com signed on as a sponsor of syndicated TV series Made in Hollywood.The show is a weekend series now in its fourth season and sold in more than 75% of the country, according to distributor Connection III Entertainment, including stations owned by CBS, ABC, Hearst-Argyle Television, Belo, McGraw Hill, Gannett and Sinclair Broadcast Group. For its sponsorship dollar, MovieTickets.com gets branded segments during each episode focusing on new theatrical releases, as well as cross-promotion on the show’s Web site. In addition, the show will be promoted on MovieTickets.com, which, as its name suggests, sells tickets to those new theatrical releases online. |